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From the register up.

Work at the seam between software and something physical, written up with the parts that only failed on real silicon, on a real floor, or at the two hundredth unit left in.

Arguments

What we end up saying out loud in a buying conversation, usually more than once.

Engineering write-ups

Systems we built end to end, walked through in full, with the parts that did not work left in.

Next step

Disagree with any of this?

Good, that’s usually the start of a useful conversation. We’d rather argue with you before an engagement than during one.

Reply
A person replies, not a sequence: within one business day, from someone who would be on the engagement.